Holiday of Love…
Houghton Lake Resorter
Houghton Lake, Michigan
February, the month of sweethearts and historical birthdays. Gifts and cards are abundantly given and received.
Red is the color of this holiday of love. It represents the warmth and caring which doesn’t end by the passing of time nor the graying of crowns. From grade school parties to a valentine for the teacher, the bloom of romance,the joy of marriage, or an annual pledge of sentimental thoughts, moments of love and friendship are conveyed through the verse on the card.
From a commercial standpoint, the greeting card industry prospers from every holiday.
(Talk to a Hallmark dealer and they will tell you Valentine’s Day is the best card selling season of the year.)
Some holidays have been long standing, while others have been more recently incorporated into the lives of the public.
The card purchaser sends a card of congratulations for many celebrations. From birth to graduation, from weddings to anniversaries, from operations to get well cards, there is a card suitable for every occasion.
Are your friends leaving town or have they just arrived? Has someone recently purchased a new home or remodeled the one which they already own? Hallmark has a perfect card for the occasion.
Good wishes can be found in the card shop in just the language you want to use.
Mother’s Day, Father’s Day, Christmas and the New Year rate high on the holiday card list. As the years go on, St. Valentine’s Day will remain the sentimental favorite.
Send a card or a gift, the affectionate gesture is always thoughtful and pleasantly received.
To Mom and Dad, friend and lover, children and neighbors,
Happy Valentine’s Day 1963.
* * * * *
My thoughts were penned in 1963.
I was twenty- eight years old, a stay at home Mom with three little boys. The youngest was one year old.
My life was closer to Valentine’s Day grade school parties than to browsing through a Hallmark shop looking for the perfect card to send to family and friends.
As often happens in our young lives, my future was unknown. I couldn’t have imagined at the age of 50, I would become the owner and operator of
Mary Anne’s Hallmark Shoppe.
For thirteen years I observed my caring customers. They took the process very seriously. Choosing the perfect card with just the right sentiments, for their loved ones, was what they were seeking.
Valentine’s Day is truly the most heartfelt card sending day of all the celebrated holidays during the year.
My most intensely involved customer was the gentleman choosing a card for his wife or sweetheart. No amount of time spent was too much, when choosing that card with a special message of their love. Valentine’s Day will always be
“A HOLIDAY OF LOVE”.
Photos By Mary Anne Whitchurch Tuck